Jerome C. Rousseau

Shoe Designer

I'm a slave to my product. And I care about every millimeter. I care about every stitch. And that's really what motivates me to keep going. 

Jerome C. Rousseau is a footwear designer whose inspiration is deeply rooted in music. In fact, you might say he was somewhat obsessed with music, having grown up as part of the MTV generation in his native Quebec. In 1990, at age 12, Jerome saw the stunning video for Deee-Lite’s hit, “Groove is in the Heart,” and music instantly became an influential part of his life.

“I had never seen a platform shoe before. I didn’t know they existed,” Jerome says. “So when I saw boys and girls dance on platform shoes in that video clip, it connected with me … It just happened. It was a strong emotion. I fell in love with shoes, literally.” 

He was so moved by the video, he began sketching shoes. At first, he recreated the shoes from the video for his art class. But, soon he was drawing his own designs. 

While nurturing his fascination with footwear, Jerome came across a book on the history of shoes and fell deeper in love. In reading about how shoes have evolved, he realized they were never simply a functional item. “Right from the beginning, they became very symbolic in terms of status, in terms of ornamentation,” explains Jerome.

His teenage shoe obsession and love of Britpop music made decisions about higher education easy. He moved to London to study footwear design at Cordwainers College, a school that specializes in footwear and accessory design. After graduation, he remained in the United Kingdom for about 10 years, and worked alongside Matthew Williamson, John Rocha and John Richmond. 

During that time, Jerome learned the ins and outs of the business. “I learned how to design and develop solid collections. I learned how to work with factories, tanneries, heel makers, glass makers, hardware people,” he says. “I learned every aspect of the design and development process.”

Armed with knowledge and experience, Jerome moved to California in 2004 to build his eponymous brand. This process wasn’t without struggles and setbacks, but Jerome forged ahead. “At the end of the day, I made loads of mistakes. Every young enterprise, every young business will make mistakes. It’s okay. You just keep going.” 

Today, more than a decade later, Jerome is still based in LA and has a fun, elegant footwear collection worn by celebrities and featured in fashion magazines worldwide. 

Jerome finds inspiration from a variety of sources. His collections are often inspired by strong women. “I like to design collections that are distinctive, that have a strong point of view—particularly a point of view that reflects the things that have inspired me,” he says. Whether he’s struck by the talent of French actress Roxane Mesquida, the music of Cyndi Lauper, Lady Kier, Elli Medeiros, or by new pop musician Coco Morier, Jerome is constantly drawn to eccentric characters with a strong sense of personal style. 

He might watch a performer and fall in love with her overall style or simply be inspired by the costume and colors she wore. “When you think of Cyndi Lauper, you don’t need to look at the shoes she was wearing to be inspired by what she created as an image … what she stood for as a woman, [and] to translate that into your design,” he says.

Jerome’s creative process is instinctive. He doesn’t do research, per se. Instead, he gathers images from his travels, his love of music and by visiting galleries and museums. He stays open to what he sees out in the world and infuses his experiences into his work. 

When it comes to design, however, he is much more meticulous in his approach. He says, “I’m a slave to my product. And I care about every millimeter. I care about every stitch. And that’s really what motivates me to keep going.”

Jerome isn’t emotionally invested only in his designs, but in his business as a whole. He’s involved in every aspect of the business, regularly takes feedback and is always open to constructive criticism. Next, he says, he’d like to expand his product offering and distribution, particularly overseas. “It’s exciting to see designs you’ve worked so hard on sold in countries you’ve never even traveled to. I find that fascinating,” he says. “I’d like to grow my brand a lot more internationally, and here in the U.S., as well. Eventually, perhaps, launching into additional product categories, whether that’s men’s footwear, handbag[s], even key pieces of a signature jewelry or a signature ring, for example.” 

Jerome’s creative mind is always working, as he continues to develop what started as a teenage obsession into what has become his passion and, ultimately, his creative calling card. “[Designing] is what I love doing. I feel fortunate that it’s a job. Thank God it’s a job. Thank God women love shoes.”

 

www.jeromecrousseau.com

 

Stories & Surroundings

Directed by Lance Drake Written by Courtney Romano Photography by Sara Clarken