Everything that happens is an opportunity.
Alejandro Alcocer is naturally curious, the sort of risk-taker who’d make a trans-Atlantic leap at age 16. And, he did. He left his native Mexico for Spain, where he trained as a professional chef and started his own skateboard distribution business.
Largely self-taught, Alejandro is a multi-disciplinary mastermind. He’s a chef and restaurateur, an interior and object designer, a leather manufacturer, clothing and accessories maker, a creator of skincare goods, a non-profit nutritional activist—the list goes on. Each of these ventures is an organic manifestation of his travels, interactions and curiosities.
To find a new perspective, Alejandro initiates all his projects and collaborations with intensive research. He lets process lead the way, entrusting it to reveal unexplored creative options. His mission isn’t just to create remarkable products, but to set an example: we can shape our own destinies. Alejandro is aware of the impact we have on our communities and surroundings. And, in his work, he uses goods and materials of the highest quality.
He celebrates his hits and views his misses as opportunities to improve. Setbacks and challenges become a chance to ask for help, to learn and evolve. He works with a variety of materials, but one very special skill set: integrity, dedication, reflection, a sense of humor—and a fearless appreciation for the journey.
Stories & Surroundings
"One festive evening back in 2012 after opening countless bottles of champagne (my drink of choice) one of the last one’s pop so hard and high that went through and stuck in the tin ceiling."
"My best friend is Architect Tommy Zung who grew up with Buckminster Fuller as godfather. This is a house project we worked on in the studio and got burned by the improper amount of laser. It houses now my collection of small scale 914s and an arsonist dream."
"Cardboard scale models of the furniture made for my apartment and included on the grey crafted furniture line. As a joke, I placed a Marina Abramovic doll in a psychoanalysis pose."
"My friend and painter Bernardo Palau let me buy this painting after being friends for over 38 years. I tried for so long and he kept saying he didn’t have a painting for me until I was offered this one."
"This piece is half of a picture my brother and I found on a drunken night coming back from a party, we tried to pull it away from each other and it ripped in half. It depicts Carla Bruni’s legs and pixelated images of Sarkozy’s face."
Directed by David Kruta Written by Caroline Ryder Photography by Courtenay Nearburg